The partnership between skincare brands and spas usually stops at the retail shelves. In a crowded marketplace there is an opportunity for a much deeper relationship.
Imbalance between Supply & Demand is the biggest issue for most spas. What Business has the Supply & Demand equation right? Food Trucks! So what business lessons can Spas learn from Food Trucks?
Is ‘Mental Wellness’ the right term to use? Or, is there a stigma attached? Should we create a brand for Mental Wellness that comes to define the category. Like Xerox, or Hoover before.
Tis the season! Not Xmas. It’s the Spa Trends Season. You’ll start seeing ‘Top 20 Spa Trends for 2018’. Each will be different. Many will be Fads, not Trends. And that could be dangerous.
If Brands want to get the benefits from brand awareness in good times, they’ve gotta take the hits when the brand fails. We buy the value the Brand represents. If it fails, the Brand must cop it.
The CEO of Massage Envy has issued a formal response to allegations of sexual assault at franchise locations. I’ll unpack that letter a bit and discuss where I think it worked and where it didn’t.