The Death of In-Room Marketing

The Death of In-Room Marketing

Hotels have had a long love affair with In-Room Marketing. Hotel guests, not so much. For hotels, the captive audience of a guest in a hotel room means they can be bombarded with promotional messages. For hotel guests, the myriad of tent cards, door hangers and hang tags on everything from the bottled water to the bathrobe are downright annoying.…

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Governments and Spas – A Regulatory Tango – Part I

Governments and Spas – A Regulatory Tango – Part I

In many countries, the relationship between governments and spas is a complex one. Government regulations related the spa industry can, of course, vary dramatically from country to country. In fact, they can even vary considerably from state to state within each country. Just to get answers on what rules they are supposed to adhere too or what guidelines they should…

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Liquid Wellness – The REAL Soda War

Liquid Wellness – The REAL Soda War

The search for Liquid Wellness may well signal the end of two of the world’s most iconic brands. The rivalry between Coke and Pepsi is legendary. It’s part of our pop culture. For more than 120 years the two brands have been fighting for a place in the hearts and minds of soda drinkers. Each has won their share of…

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Retail Spa of Tomorrow

Retail Spa of Tomorrow

Retail and spas have never been the best of bedfellows. Traditionally, hotel spas have been really, really bad at retailing. Why? One simple explanation is… Retail is Science – Spa is Art I mean, just look at the retail displays in our spas. We try to create masterpieces! Because, as spa people, the aesthetic is important. For we are artists…

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The Machine Man

The Machine Man

The Machine Man was a character created by Marvel Comics back in the 1970’s. Here and now, in 2018, I reckon it’s a pretty good name to descibe a potential business model for the spa industry of tomorrow. Not the distant tomorrow, but real soon. Like now. Any number of operational issues can come in to play with the use…

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The Palau Pledge

The Palau Pledge

Last night I took the Palau Pledge – and I liked it. I liked that it reminded me I was about to enter a very special place. I liked that the government felt it was important enough for me to do. And I liked that everyone, without exception, had to take the pledge and sign off on it. So, what…

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Top 15 Spa KPI’s – The Metrics that Matter

Top 15 Spa KPI’s – The Metrics that Matter

Before we even start talking about Spa KPI’s (Key Performance Indicators), it’s important to understand why they matter. As the old adage that says, you Manage what you Measure. So that’s why. We need to clearly identify what metrics matter to us, then set some benchmarks, then actively monitor them. If the results start to deviate from the benchmarks, then…

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Almost Opportunities

Almost Opportunities

Opportunities are great. But Almost Opportunities can be crippling. The allure of something that just might be amazing, but that never actually comes to fruition can at times be a massive distraction. A few weeks back I published an episode on my daily audio show, Trent365!,  titled Almost Opportunities. That little 1 minute 42 second sound bite has dominated a…

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Innovation – Creating a Legacy

Innovation – Creating a Legacy

When most people think about innovation, they think about a constant flow of new ideas. That, of course, is a healthy strategy. But innovation can also be about creating a legacy. This is the lesson I learned from a glass of whisky. More accurately, from whisky glass. Last week I received a gift from a friend who happens to be…

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