5 Lessons on Voice for your Spa Business

5 Lessons on Voice for your Spa Business

There are a lot of voices out there touting the virtues of Voice. Voices Voicing. Huh? Who’d have thunk it?!? But how should you be thinking about Voice for your spa business? What does it really mean? If you’re not selling products on Amazon, do you really need to think about Alexa? Who is Alexa anyway? How can you promote…

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Hotel Spa Brands – The Real Story

Hotel Spa Brands – The Real Story

The journey of hotel spa brands has been an interesting one. Some who are old enough, like me, can still remember a time when hotels did not have spas. I clearly remember doing the SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis for my hotel in Perth in the early 1990s. Nobody was talking about their spas then, because no hotel, at…

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Embracing Accountability

Embracing Accountability

Accountability is a fascinating concept. It’s one of those things that all of us need to come to terms with at some level. In a way, we’re kinda hardwired to be accountable. Indeed, many find it hard to perform unless they are accountable to someone. It’s something I spoke about recently in Episode 430 of Trent365!… Ground Zero for Accountability…

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Spa Marketing and Communication

Spa Marketing and Communication

Triumvirate of Trust For today’s savvy consumer to buy anything from you, whether it is a massage or a skincare product, you need to satisfy what I like to call the Triumvirate of Trust. They must trust the sales person, they must trust what you are selling (the therapist and/or the product) and they must trust the business (your spa)…

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Packaging Skincare – A Paradigm Shift

Packaging Skincare – A Paradigm Shift

OK, so packaging of consumer goods has kinda always been an issue. In fact, issue – s. More than one. But we may have now reached a tipping point on one of these issues that might just lead to a dramatic change in the way we consume. Packaging adds another cost to the manufacturer, which of course gets passed on…

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Spa Business Model Series : #5 Rent The Space

Spa Business Model Series : #5 Rent The Space

Welcome to our fifth and final instalment in the Spa Business Model Series. So far, we’ve considered Self Managing your hotel spa and working with a Spa Management Company , partnering with a Product House and even getting more our of your Spa Consultant. This week, we’ll finish off with what is perhaps the simplest of all alternatives. Rent The Space. However,…

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