Religion, Culture and Spa

Religion, Culture and Spa

The concept of massage is very much at the core of some cultures. In others, it is frowned upon. While massage is obviously not the only component of a spa, it is a significant one. A lack of understanding of the cultural and or religious sensitivities around massage specifically and spas in general can lead to embarrassing situations. In this…

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Hotel Spa Retail Wrap up

Hotel Spa Retail Wrap up

For as long as I’ve been in the spa business, Hotel Spa Retail has been somewhat of an enigma to many within the industry. Enigma – A person or thing that is mysterious or difficult to understand. (source: Oxford Dictionary) Yup. That pretty much sums it up I think. Some see Spa Retail as the bane of our existence. This…

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Minimum Viable Audience for Hotel Spas

Minimum Viable Audience for Hotel Spas

Maybe we’ve been looking at this all wrong. Instead of the Maximum Potential Audience, perhaps it’s the Minimum Viable Audience for Hotel Spas that we should consider. Could this be the right perspective? Is this the right lens through which to view the hotel spa business? It just might be. Cognitive Dissonance in Action For those who have followed my…

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Trust Dynamics in Business

Trust Dynamics in Business

Trust is variously defined as a belief in the reliability, truth or ability of something or someone. It is something we tend to take for granted. We don’t really notice it till it’s gone. Don’t believe me? Make a list of your five best friends in the world. Now imagine you’ve just seen a video of them stealing money from…

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Hotel Spas and Wellness – Where Do We Belong?

Hotel Spas and Wellness – Where Do We Belong?

Most people I talk to seem to believe that the connection between Hotel Spas and Wellness is a no-brainer. “Of course Wellness is needed in hotels!”, many say. “Definitely the Spa is where hotel guests will go to get their Wellness fix.”, many others will say. For so many folks in the hotel, spa and wellness space, Spa is Wellness…

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Kapwing – Enabling Digital Storytelling

Kapwing – Enabling Digital Storytelling

Lots of people have asked me about the tools I use to create my video content. Kapwing is one of them. There’s a few others. Over the coming weeks I will give you a little review of each of them. Some are totally free. Some, freemium. And some are just straight up paid. Kapwing describes itself as ‘an online video…

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