Brand Integrity vs Brand Growth – A Sheraton Story

Brand Integrity vs Brand Growth – A Sheraton Story

At the recent NYU International Hospitality Industry Investment Conference, Marriott finally revealed its plans to refresh the Sheraton brand. “From the moment we closed the Starwood merger in late 2016, the revitalization of Sheraton has been a top priority for our company,” said Arne Sorenson, president and CEO of Marriott International. At its core, the Sheraton story is a great…

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Spa Marketing – 5 Simple Storylines for Every Spa Business

Spa Marketing – 5 Simple Storylines for Every Spa Business

The Art of Storytelling When it comes to Spa Marketing, storytelling matters. It always has. What has changed, and changed rapidly, is our ability to tell our own stories. When it comes to Digital Spa Marketing in particular, storytelling is table stakes. It’s the minimum cost of entry. As traditional platforms such as TV, Radio, Magazine, and Newspapers have given…

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Almost Opportunities

Almost Opportunities

Opportunities are great. But Almost Opportunities can be crippling. The allure of something that just might be amazing, but that never actually comes to fruition can at times be a massive distraction. A few weeks back I published an episode on my daily audio show, Trent365!,  titled Almost Opportunities. That little 1 minute 42 second sound bite has dominated a…

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The Robot Spa

The Robot Spa

If they can train you to do it, then eventually they will train a computer to do it. Naval Ravikant   Many industries are thinking and talking about a world in which robots replace humans in the workforce. As just one example, self-driving cars have the potential to displace a huge number of people globally from their current jobs. Taxi…

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