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We simply need more. More yess’s. More No’s. Validation, Content, Engagement, you name it. In this crazy, noisy world in which we live, a little of any of this is probably not going to make a dent. Back in Episode 273 of Trent365! – I spoke about how a Little Validation Can Kill. The context of that thought was that…

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Spa Menu Pricing – A Simple Guide

Spa Menu Pricing – A Simple Guide

Over the years, many people have told me that pricing a spa menu is not easy. Pricing something such as a service, they say, is more complicated than pricing a product. I disagree. Pricing is a simple enough task, for either a service or product. The best place to start is with your costs. So as a starting point, let…

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Spa Design for Dummies – Location

Spa Design for Dummies – Location

The phrase “Location. Location. Location.” has been attributed to an English real estate magnate by the name of Harold Samuels, but as its first known mention appeared when Samuels was only fourteen years old, it might be a stretch to give him the credit. Regardless of who said it first, it is an expression that rings true to this day…

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Spa Associations – Issues, Opportunities & the Future

Spa Associations – Issues, Opportunities & the Future

Spa Associations are essentially representative bodies for the spa industry. The goal is to have one unified voice for the industry, rather than multiple voices, many with conflicting agendas, all yelling at the same time. But who is listening to this voice anyway? Mainly it is government institutions and authorities. Those charged with establishing and regulating our society at large.…

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Quest for Passion – The Key to Success

Quest for Passion – The Key to Success

Find your passion. Follow your passion. Work at your passion. Want to know the secret to success? That’s it. That’s all. It’s all about passion. Simple, right? For some, maybe. I swear to God, if I hear one more person tell me that all I need to do is just do what I’m passionate about, they might just find out…

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Maldives – The Future of Hotel Spas

Maldives – The Future of Hotel Spas

The good folks at Hotelier Maldives recently asked me to share my thoughts on the future of hotel spas in the Maldives. Well, it just so happens, I have a few opinions on that. 😉 Some of the team from the magazine came along to my Tomorrow Spa – Meet Up in Male, the capital of the Republic of Maldives…

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The Danger of Validation

The Danger of Validation

Validation is a powerful thing. I guess it’s something that’s pretty much hard wired into our sense of being. It’s the confirmation that what we are doing in right. From a very early age it’s something we seek. Initially, we look to our parents for it, then to our school mates, our teachers, our employers and ultimately from society at…

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