Trust Dynamics in Business

Trust Dynamics in Business

Trust is variously defined as a belief in the reliability, truth or ability of something or someone. It is something we tend to take for granted. We don’t really notice it till it’s gone. Don’t believe me? Make a list of your five best friends in the world. Now imagine you’ve just seen a video of them stealing money from…

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Hotel Spas and Wellness – Where Do We Belong?

Hotel Spas and Wellness – Where Do We Belong?

Most people I talk to seem to believe that the connection between Hotel Spas and Wellness is a no-brainer. “Of course Wellness is needed in hotels!”, many say. “Definitely the Spa is where hotel guests will go to get their Wellness fix.”, many others will say. For so many folks in the hotel, spa and wellness space, Spa is Wellness…

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Kapwing – Enabling Digital Storytelling

Kapwing – Enabling Digital Storytelling

Lots of people have asked me about the tools I use to create my video content. Kapwing is one of them. There’s a few others. Over the coming weeks I will give you a little review of each of them. Some are totally free. Some, freemium. And some are just straight up paid. Kapwing describes itself as ‘an online video…

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5 Lessons on Voice for your Spa Business

5 Lessons on Voice for your Spa Business

There are a lot of voices out there touting the virtues of Voice. Voices Voicing. Huh? Who’d have thunk it?!? But how should you be thinking about Voice for your spa business? What does it really mean? If you’re not selling products on Amazon, do you really need to think about Alexa? Who is Alexa anyway? How can you promote…

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Hotel Spa Brands – The Real Story

Hotel Spa Brands – The Real Story

The journey of hotel spa brands has been an interesting one. Some who are old enough, like me, can still remember a time when hotels did not have spas. I clearly remember doing the SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis for my hotel in Perth in the early 1990s. Nobody was talking about their spas then, because no hotel, at…

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Embracing Accountability

Embracing Accountability

Accountability is a fascinating concept. It’s one of those things that all of us need to come to terms with at some level. In a way, we’re kinda hardwired to be accountable. Indeed, many find it hard to perform unless they are accountable to someone. It’s something I spoke about recently in Episode 430 of Trent365!… Ground Zero for Accountability…

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Spa Marketing and Communication

Spa Marketing and Communication

Triumvirate of Trust For today’s savvy consumer to buy anything from you, whether it is a massage or a skincare product, you need to satisfy what I like to call the Triumvirate of Trust. They must trust the sales person, they must trust what you are selling (the therapist and/or the product) and they must trust the business (your spa)…

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Packaging Skincare – A Paradigm Shift

Packaging Skincare – A Paradigm Shift

OK, so packaging of consumer goods has kinda always been an issue. In fact, issue – s. More than one. But we may have now reached a tipping point on one of these issues that might just lead to a dramatic change in the way we consume. Packaging adds another cost to the manufacturer, which of course gets passed on…

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Spa Business Model Series : #5 Rent The Space

Spa Business Model Series : #5 Rent The Space

Welcome to our fifth and final instalment in the Spa Business Model Series. So far, we’ve considered Self Managing your hotel spa and working with a Spa Management Company , partnering with a Product House and even getting more our of your Spa Consultant. This week, we’ll finish off with what is perhaps the simplest of all alternatives. Rent The Space. However,…

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Spa Business Model Series : #4 Spa Consultant

Spa Business Model Series : #4 Spa Consultant

This is our fourth instalment in the Spa Business Model Series. So far, we’ve considered Self Managing your hotel spa and working with a Spa Management Company and partnering with a Product House. This week, we’ll discuss how a Spa Consultant can help you run your spa. Enlisting the services of a Spa Consultant to help in setting up your…

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Spa Business Model Series : #3 Product House

Spa Business Model Series : #3 Product House

Over the past two weeks, we’ve looked at the pros and cons of Self Managing your hotel spa and also working with a Spa Management Company. This week we’ll take a look at another possible business model to consider. One which might not seem so obvious. That option is, using a Product House, or a skincare company, as a true…

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