Spa Associations – Issues, Opportunities & the Future

Spa Associations – Issues, Opportunities & the Future

Spa Associations are essentially representative bodies for the spa industry. The goal is to have one unified voice for the industry, rather than multiple voices, many with conflicting agendas, all yelling at the same time. But who is listening to this voice anyway? Mainly it is government institutions and authorities. Those charged with establishing and regulating our society at large.…

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Interview with Steve Spiro of Global Halotherapy Solutions | Ep. #58

Interview with Steve Spiro of Global Halotherapy Solutions | Ep. #58

In Episode 58 I sit down with Steve Spiro of Global Halotherapy Solutions to find about more about the wonders of salt. Halotherapy (also known as dry salt therapy) is an effective, natural and drug-free therapy which provides relief from many respiratory and skin conditions. Salt Therapy’s revitalizing effects benefits both adults and children suffering from respiratory and skin issues.…

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Brand Integrity vs Brand Growth – A Sheraton Story

Brand Integrity vs Brand Growth – A Sheraton Story

At the recent NYU International Hospitality Industry Investment Conference, Marriott finally revealed its plans to refresh the Sheraton brand. “From the moment we closed the Starwood merger in late 2016, the revitalization of Sheraton has been a top priority for our company,” said Arne Sorenson, president and CEO of Marriott International. At its core, the Sheraton story is a great…

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Spa Marketing – 5 Simple Storylines for Every Spa Business

Spa Marketing – 5 Simple Storylines for Every Spa Business

The Art of Storytelling When it comes to Spa Marketing, storytelling matters. It always has. What has changed, and changed rapidly, is our ability to tell our own stories. When it comes to Digital Spa Marketing in particular, storytelling is table stakes. It’s the minimum cost of entry. As traditional platforms such as TV, Radio, Magazine, and Newspapers have given…

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