Trent Munday

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Spas – Lifestyle Brands of the Future

Just when I thought I knew all there was to know about the hotel spa business, today...

Developers Ask – Which Comes First, Hotel or Spa?

Over the years, I have had many conversations with investors and developers working on new hotel projects....

The Conundrum of Skincare Products

Hotels in search of a USP have long turned to spas to provide it. But these days,...

Branding – The Soul of your Spa Business

Everyone has brands they know and love. Chanel, Gucci, Prada, Mercedes Benz, BMW, Lexus, McDonalds, KFC and Burger...

Destination Wellness – from Fat Farms to Fitness to Hotel Spas...

In Part I of Destination Spas – from Fat Farms to Fitness to Hotel Spas and Beyond...

Destination Wellness – from Fat Farms to Fitness to Hotel Spas...

WARNING: For those of you in the Destination Wellness or Fitness realms, I would ask you to...

Commoditisation of Spas

Hotels have long relied on the spa to provide them a USP. Something that the hotel can...

Asia Pacific Spa and Wellness Coalition Roundtable 2017 – The Devil...

I was recently invited to present at the Asia Pacific Spa and Wellness Coalition Roundtable 2017 in Bangkok...

Hotel Spas and the Wellness Journey – Part 2

In Hotels Spas and the Wellness Journey - Part 1, we took a look at how hotel...

Accor Local – The Birth of the Ubiquitous Hotel Brand

AccorHotels CEO Sebastien Bazin recently revealed some details of a pilot program his group has been working...

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