Trent Munday

Trent Munday

In his 25+ years experience in hotel and spa industries, doing business in over 30 countries Trent has developed a unique perspective on the business of spas. In an industry known for everything but, Trent’s voice resounds as one of practical business realities.

100+

Blog Posts

1,500+

Video Podcasts

1,500+

Audio Podcasts

Recent Blog Posts

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Spa Industry
2025-07-21
Have Spas Come Full Circle
Exploring how hotel spas have evolved from converted guest rooms to ubiquitous luxury amenities over the past 20+ years.
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Wellness Marketing
2025-07-21
Wellness – The Ultimate Marketing Fix
How destinations are leveraging wellness tourism as a marketing strategy to reposition themselves in the competitive travel market.
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Spa Business
2025-07-21
Yield Management for your Spa business
Applying airline and hotel industry pricing strategies to spa businesses using supply and demand economics.
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Featured Videos

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Forget About The Buts, Embrace The Ands #1477

Whenever you add the word 'but' into a sentence, you automatically give yourself an excuse. Try turning your problem statement into an opportunity statement.

In A World Full Of Facts, Can We Ever Find Truth? #1048

With so many facts available to us these days, it seems harder and harder to agree on precisely which of those facts we should embrace as the truth.

Ep. 323 - Trent365! - Walk a Mile in my Shoes

A fundamental lesson in marketing - understand the customer experience. A message to hoteliers - luggage is a critical part of your guest's experience.